This is design by Tomer Hanuka deliberately ignores color theory to create a visual message. The message shows how overusing a color with little to no incorporation of contrasting colors is a poor choice and unnecessary. Hanuka also uses a great illustrative example to emphasize his point by having an axe cut a piece of pie, when a simple butter knife could be used. The extreme use of monochromatic colors of red/magenta in this design can grab the attention of the viewer but definitely makes certain elements difficult to visualize. The word 'overkill' at the bottom blends into the background. Since there is little contrast between colors, there is a slight vibration that makes the design harsh on the eyes as well. However, I believe this is still a great design because it gets the point across of how significant color theory is to a design.
Hanuka. Tomer . "Overkill." Society of Illustrators 54th Annual of American Illustration an-March 2012: 317. Book.
No comments:
Post a Comment