Creative Concept

I thought this poster design by Brian Stauffer had a very creative concept by how it incorporated many elements of the show into the design. It is very imaginative in how the fence is created by the anatomy of people. It almost looks like they're dancing, which is very appropriate since there are so many dance numbers in the show. I think Brian Stauffer also did a great job in creating a grayscale, which looks like a gradient between the people to make them look more like a fence. The way the knife is center and weaved between the fence of people creates a good emphasis to bring the viewer to the title and into the design as well.

Stauffer, Brian. "Vancouver Opera Poster/West Side Story." Society of Illustrators 54th Annual of American Illustration an-March 2012: 226. Advertising.